Eva NYC is one of the fastest growing masstige haircare brands in the U.S., focusing on creating hair products with clinically proven results that work hard for you and the environment. Certified vegan and cruelty-free, all Eva NYC products are a cut above clean, made with science-backed and responsibly sourced ingredients. Crafted to a higher standard, Eva NYC delivers innovative haircare at accessible price points, reaching a growing number of sustainably-minded beauty lovers every day. The brand was named one of BeautyMatter’s FUTURE50 2025 Brands Defining the Future of Beauty and proudly meets the standards of Target Clean, Target Zero, and Ulta Conscious Beauty.

Better haircare, Mindfully made.